If you’re looking at lead generation tactics, LinkedIn is a fantastic resource but, just like any outreach method, you have to know how to use it. Firstly, one of our own lead generation strategies is to post a lot of content on LinkedIn in the hope that a potential partner will like what they have read and be motivated to contact us. This is known as Inbound Marketing and is a popular tactic that is used by many companies around the world. Secondly, LinkedIn lets you see the profiles of the people you most want to be in touch with and our SDRs are highly skilled in doing this. Like any lead generation strategy, the idea is to get the conversation started so that you can start to build a relationship.