How ‘SDR as a Service’ Became Successful

september 27, 2022

It may seem like a bit of a no-brainer after the fact but SDRaaS (Sales Development Representatives as a Service) was always going to be a success, even if there were some pre-launch nerves. As you already know, every serious businessperson holds SDRs in the highest regard. They are the lifeblood of a business, bringing in and qualifying leads, reaching out to prospects and quite often being the first point of contact any potential customer has with your company. Therefore, they are crucial to the success of an organisation. 

The trouble is that SDRs are very ambitious and this makes them notoriously difficult to keep hold of. What’s more and in what is probably one of the biggest ironies in business, as soon as an SDR becomes very successful, they are promoted out of the position and taken away from the frontline of what a sales development representative is supposed to be doing. This means they are constantly in demand but this demand is not necessarily matched by a constant level of supply. That’s because not just anyone can be an SDR. SDRs can and do come from all walks of life but they all have qualities and personal traits that make them ideally suited to be an SDR. These qualities can include being resilient, being naturally curious to learn new things and having a personality that makes it easy for them to build rapport. The thing is though that these characteristics are highly valued in other professions as well and any notion that people with these attributes would be knocking on the door begging to be an SDR is pure fantasy. Then of course, when you do find the perfect candidate, they will need to be full trained on your product or service before they are let loose on the public. Ideally you will have recruited someone with an aptitude for your domain or at the very least, someone with more than a passing interest in it. Even after training though you will still need to give them time to become successful and then the whole cycle starts again. 

If this scenario above worries you, remember that these are only the problems you have at home. When you’re in a position to scale to a new territory, things become much more complicated. For a start, you have all the issues outlined above but in a foreign language, in a country with different employment laws and a culture you’re not familiar with. Now, look me in the eye and tell me you’re surprised SDRaaS became a success. 

Apart from being a more cost-effective and less risky solution, the benefits of SDRaaS go well beyond convenience and can make a serious and very welcome difference to your company’s bottom line. With Aexus’ SDRaaS, you get true sales professional who are local to the area you’re scaling to, whether that’s in Europe, the Americas or the Asia Pacific (APAC) region. On top of this, they speak the local language and understand the culture as well as the business nuances of the market. They also arrive with an in-depth knowledge of the tech sector and as such will be able to become familiar with the intricacies of your product or service quickly. Also, don’t forget that because they work in the market every day, they are already armed with a list of contacts which means they can rapidly identify genuine prospects that can speed up your ROI.

What’s more, with no long term contracts, you have the flexibility to scale up or down as you wish and should you want to terminate the service, there are no lengthy exit clauses. Lastly, something that’s genuinely genius about this approach is that if you wanted to, you could use Aexus’ SDRaaS (Sales Development Representatives as a Service) to test the market’s appetite for your product or service without you ever even having to set foot in the new territory. 

To see how SDRaaS could work for you, get in touch. We’re always happy to jump on a call.


SDR as a Service biedt volledige outsourced lead generation voor B2B IT- en SaaS-bedrijven.
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