If you\u2019re planning to scale to a new territory, you\u2019ll already know that Sales Development Representatives (SDRs) are vital to your business. Not only do they prospect for potential new customers, but more often than not, they\u2019re likely to be the first contact a prospect has had with your company. Which means that for that first contact, the SDR is effectively the face of your organisation. On top of this of course, you already know they qualify inbound leads and provide accurate reports to help you make real time business decisions. It would be naive to undervalue their contribution.<\/p>\n\n\n\n
So, what do you do when you move to a new territory? You\u2019re going to need SDRs. That\u2019s not even up for debate but do you try to build your own team abroad or do you outsource? <\/p>\n\n\n\n
If you\u2019re setting up a new office, potentially in a new language, the last thing you need on your plate is another headache in the form of not being able to find any SDRs. Not only that but finding SDRs to hire in your new territory will be a long process. You\u2019ve already got costs mounting up from the new office, so really need to get going but any new hires will still have to be trained and properly onboarded. Don\u2019t forget too that you will also need to give your new employees time to become successful which means you may not even make a single sale for months. On top of this and as you probably already know, SDRs are notoriously difficult to retain and if this happens to you, you\u2019ll have to start all over again. To make things worse, you can\u2019t risk taking any of your SDR resource from your home company as they are the ones providing the revenue that\u2019s funding this expansion in the first place. <\/p>\n\n\n\n