That Sales Development Representatives (SDRs) are vital to your business has never been in question. Not only do they reach out to and qualify potential new customers, but they also qualify inbound leads and provide accurate reports to help you make real time business decisions. You would be lost without them. And, if you\u2019re planning to scale to a new territory anytime soon, that\u2019s a genuine possibility. You see, the SDRs you have at home have some significant advantages that you may not even have registered yet. First of all they have been with you for some time so know your product inside out, they are either local to your area or have become assimilated to it and as they\u2019re working in the market every day, they understand how business is done in your territory.<\/p>\n\n\n\n
The trouble is that once you step outside this comfort zone, none of those things exist anymore. On top of that, if you\u2019re trying to set up a new office and navigate paperwork for a new territory, potentially in a new language, the last thing you need is recruitment worries added on top of everything else. So what do you do? You can\u2019t risk taking any of your SDR resource from your home company as they are the ones providing the revenue that\u2019s funding this expansion in the first place. Also, finding SDRs to hire in your new territory will be a long process with a proper onboarding eating up even more time. Don\u2019t forget too that you will need to give your new employees time to become successful which means you may not even make a single sale for months.<\/p>\n\n\n\n
On top of this and as you probably already know, SDRs are notoriously difficult to retain and if this happens to you, what was already an uphill will struggle could well turn into a vertical cliff face. There is of course another way and not only is it cost effective but it also practically eliminates risk. <\/p>\n\n\n\n