We\u2019ve mentioned in articles before about the sort of tools every SDR should have at their disposal to increase their chances of success. If you\u2019ve read these lists, you may have thought that LinkedIn was conspicuous by its absence. That\u2019s not because we don\u2019t rate LinkedIn. In actual fact, we rate it so much that we thought it deserved a content piece of its own. And, with that in mind, we\u2019re going to look at some of the things you can do to give yourself a business advantage with the world\u2019s largest professional network. <\/p>\n\n\n\n
One of the first and most noticeable features of LinkedIn and what makes it so valuable for lead generation is that you can find decision makers quickly. All you have to do is type the name of a profession, such as \u2018procurement officer\u2019, into the search box and this will bring up a list of potential contacts. Further to this, if you\u2019re looking for someone specific at a company but are not sure of their name, you can simply click on the \u2018people\u2019 tab on the company\u2019s page and search that way.<\/p>\n\n\n\n
Something to watch out for when adding lots of new contacts or doing lots of outreach is that you don\u2019t want to be considered a spammer. That\u2019s why it\u2019s a good tactic to avoid going in for the immediate hard sell and playing the long game instead. Remember, a bad reputation can be hard to shift while most successful approaches and outcomes will gain you more prospects organically. Of course, you can decrease the risk of being seen as a spammer by personalising your outreach and LinkedIn is the perfect cheat-sheet for doing this. With LinkedIn, you can see someone\u2019s work history, their professional qualifications and much more meaning that personalising any communication is quick and easy. Also, think about how you can use LinkedIn to find out all you can about your prospect before contacting them through other methods. If nothing else, this will at least show that you’ve done your homework and chosen a way of contacting them that is more appropriate for them rather than reaching out through LinkedIn. There is nothing wrong with reaching out through LinkedIn of course, but it\u2019s always important to consider how your prospect likes to be contacted. <\/p>\n\n\n\n
Take every opportunity to promote your content on LinkedIn whether it is a blog, a webinar or a video. In fact, LinkedIn\u2019s algorithm is geared up for video and as that\u2019s one of the most widely shared mediums on social channels, it makes sense to use it. Also, don\u2019t forget to get your content a little love from your colleagues in the form of likes and shares. This will get you more connections and help prove that you are more than just another face on LinkedIn. <\/p>\n\n\n\n
Another way to improve your standing on LinkedIn is to join groups. In this way, you can meet new people and connect with others in your area of interest. There are also Private Groups which allow you to build your status inside a specialist community and share knowledge with other members.<\/p>\n\n\n\n
Lastly, now that your promoting content, you\u2019ll need to find out how it\u2019s performing. For that you\u2019ll need to dive into your data. This way, you\u2019ll be able to see which types of posts get the most traction as well as the landing pages that get the most clicks from your content.<\/p>\n\n\n\n
This built-in analytics resource allows you to see what\u2019s working and what isn\u2019t and is an accurate assessment of your lead generation performance. It gives you an opportunity to take stock of where you are and change your tactics if that\u2019s what\u2019s needed.<\/p>\n\n\n\n
With so many helpful features, if you don\u2019t have LinkedIn in your armoury, you\u2019re really missing out. What\u2019s more, they\u2019re actually on your side. They want you to win and even provide useful training videos along with a lot of tips and tricks for you to make the most out of your time there. It\u2019s also quick and easy to setup and use. So, why not start today and see how quickly your lead generation results improve?<\/p>\n","protected":false},"excerpt":{"rendered":"
We\u2019ve mentioned in articles before about the sort of tools every SDR should have at their disposal to increase their chances of success. If you\u2019ve read these lists, you may have thought that LinkedIn was conspicuous by its absence. That\u2019s not because we don\u2019t rate LinkedIn. In actual fact, we rate it so much that […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-1907","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\n