SDR as a Serice: a Sales Development Representative for every region

November 15, 2022

If you’re planning to scale to a new territory, you’ll already know that Sales Development Representatives (SDRs) are vital to your business. Not only do they prospect for potential new customers, but more often than not, they’re likely to be the first contact a prospect has had with your company. Which means that for that first contact, the SDR is effectively the face of your organisation. On top of this of course, you already know they qualify inbound leads and provide accurate reports to help you make real time business decisions. It would be naive to undervalue their contribution.

So, what do you do when you move to a new territory? You’re going to need SDRs. That’s not even up for debate but do you try to build your own team abroad or do you outsource?    

Finding SDRs will be a long process

If you’re setting up a new office, potentially in a new language, the last thing you need on your plate is another headache in the form of not being able to find any SDRs. Not only that but finding SDRs to hire in your new territory will be a long process. You’ve already got costs mounting up from the new office, so really need to get going but any new hires will still have to be trained and properly onboarded. Don’t forget too that you will also need to give your new employees time to become successful which means you may not even make a single sale for months. On top of this and as you probably already know, SDRs are notoriously difficult to retain and if this happens to you, you’ll have to start all over again. To make things worse, you can’t risk taking any of your SDR resource from your home company as they are the ones providing the revenue that’s funding this expansion in the first place. 

Eliminate risks with SDR as a Service

It’s an unstable position to be in for sure but there is another way that’s highly cost effective and practically eliminates risk – Aexus’ SDR as a Service. One of the best features about this service for someone in your situation is that it doesn’t matter where you are now and it doesn’t matter where you’re scaling to – we’ve got it covered. We have operation that cover the whole of Europe as well as North and South America and we’re also active in the Asia Pacific region. Effectively, this means that if you’re in Rome and want to scale to Rio, or if you are in Seattle and want to scale to Singapore, we can help by supplying you with a team of SDRs that can get your scaleup sales process off the ground as quickly as possible. And, what makes our SDRs so special? Not only are they true sales professionals but they are also local to the area, they know the language along with the culture and understand how to get business done in the territory you’re scaling to. What’s more, with our ability to be flexible, you can scale up or down the number SDRs you need quickly which means it’s always appropriate to your situation and will give you the business advantage you need from the get-go.

So, if you’d like to take advantage of SDR as a Service, wherever you are, get in touch. We’re always happy to jump on a call.

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